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Skittles (confectionery) : ウィキペディア英語版
Skittles (confectionery)

Skittles is a brand of fruit-flavoured sweets, currently produced and marketed by the Wrigley Company,〔(【引用サイトリンク】title=Skittles )〕 a division of Mars, Inc..
They have hard sugar shells which carry the letter ''S''. The inside is mainly sugar, corn syrup, and hydrogenated palm kernel oil along with fruit juice, citric acid, and natural and artificial flavors.〔 The confectionery has been sold in a variety of flavor collections, such as Tropical and Wild Berry.
==History and overview==
Skittles were first made commercially in 1974 by a British company. They were first introduced in North America in 1979 as an import confectionery.〔(【引用サイトリンク】 title=Skittles )〕 In 1982, domestic production of Skittles began in the United States.
Skittles' "taste the rainbow" theme was created by New York ad agency D'Arcy Masius Benton & Bowles circa 1994.
On March 2, 2009, Skittles launched a web-based marketing campaign where their official website became a small overlay with options to view different social media sites in the main area, including its official YouTube channel, a Facebook profile, and a Twitter account. The move was debated by people interested in social media.
Skittles is the most popular candy among youth and the second most popular chewy candy, after Starburst, among all persons in the United States.
Skittles has one of the most-"liked" brand pages on Facebook, with over 25 million followers. The page's success may be due to its eccentric posts, such as: "Most cacti are just looking for hugs."

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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